Campaign Studio offers two different types of reports for emails. The email report is a generic report for metrics and information on the email items.

You can use this report to get basic statistics such as open rate, clickthrough rate. With this report, you can also learn when emails were created or published, without reviewing individual emails.

For more information on creating reports, see Reports.

Columns

The primary difference between various reports is the data available for such reports. Columns that are available for the email report are:

• A/B test parent ID: The ID of the parent email that has multiple test variants. For example, if an email is a test variant (B, C, D) of another email (A), the parent email ID is displayed in this column. If the email is not a test variant, the A/B test columns are irrelevant.
• A/B test parent subject: The subject line of the A/B test’s parent email.
• A/B test read count: The total number of emails read in the A/B test.
• A/B test sent count: The total number of emails sent in the A/B test
• A/B test start date: The date the first variant was created, indicating the start of the A/B test. This value is populated irrespective of whether an email is sent or not.
• Bounced: The number of contacts an email was sent to that got hard bounced.
• Bounced ratio: The percentage of contacts who Campaign Studio attempted to send the email to but the addresses hard bounced. This is the ratio of the Bounced value to the number of total sent emails.
• Category ID: The ID number of the category, associated with an email.
• Category name: The name of the category, associated with an email.
• Clicks: The total number of clicks on any link in the email. This includes multiple clicks on the same link and by the same contact or different contacts.
• Clicks ratio: The percentage of times a link in the email was clicked after it was sent. This is the ratio of the Clicks value to the number of total sent emails. Each click is counted individually. Hence, if a user clicks the same link in an email twice, Clicks ratio is 200%.
• Created by: The name of the user who created the email.
• Date created: The date and time the email was first saved.
• Date last modified: The date and time the last change was saved in the email, provided the email was modified since it was first created.
• Description: You can’t add a description to an email. Hence, this column provides no value and isn’t populated.
• ID: The ID number of the email.
• Is published: A yes or no value that indicates if the email is currently published when the report was loaded.
• Language: A code indicating the language set for the email. For example, en indicates that the language is set to English.
• Last modified by: The name of the user who last saved the email, provided the email was modified since it was first created.
• Name: The internal name of the email.
• Publish down on: The date and time an email is set to be automatically unpublished at a later date. If the email has already been unpublished and there is still a past date in the field for automatic unpublishing, the system displays that date in this column.
• Publish up on: The date and time an email is set to be automatically published at a later date. If the email has already been published and there is still a past date in the field for automatic publishing, the system displays that date in this column.
• Read count: The number of contacts who opened the email. If the tracking pixel in the email is not loaded, the event won’t be recorded.
• Read ratio: The percentage of times the email was opened after it was sent. This is the ratio of the Read count value to the total number of sent emails.
• Revision: The number of times the email was saved. To record a revision, click Apply or Save & Close. Campaign Studio records revision even if no changes were made.
• Sent count: The number of times the email was sent. This may be different from the number of contacts in a segment or campaign. For example, contacts are deleted or contacts received the same email multiple times.
• Subject: The subject line set for the email.
• Unique clicks: The number of individual recipients who have clicked a particular link in an email. Unlike total clicks, which count every click including multiple clicks from the same individual, unique clicks only count each recipient's first click. This metric is essential in analyzing user engagement and can provide insights into the effectiveness of a campaign in driving user interaction.
• Unique clicks ratio: The percentage of different links clicked in an email. This is the ratio of the Unique clicks value to the total number of sent emails. If an email is sent to a single recipient who clicks two different links in the email, Unique clicks ratio is 200% irrespective of how many times each link is clicked.
• Unsubscribed: The number of recipients who unsubscribed using Campaign Studio’s preference page or one-click unsubscribe, through the {unsubscribe_url} or {unsubscribe_text} token links.
• Unsubscribed ratio: The percentage of recipients who unsubscribed from the email. This is the ratio of the Unsubscribed value to the total number of sent emails.

Filters

You can use any of the column data points as filters as well. Filters aren’t used in email reports as such reports show basic metrics for each email. However, here is a common use case for filters that can help you to find important emails:

• Category or ID: To check the performance of emails in a specific campaign , you can assign all such emails to a category and filter for that specific category. You can also add a series of OR filters with the ID numbers for the emails in the campaign.

Email report