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The Marketing Messages feature in the Channels section is one of the ways Campaign Studio can optimize and personalize your communication with contacts. With marketing messages, contacts receive your content on a channel they have set as their preference.
Campaign Studio users can create content to send through one or more channels, such as Email, Text messages, Web Notification, and Mobile Push Notification. If a contact’s channel preference is set on the contact record, Campaign Studio sends the appropriate content on the preferred channel by using the Send Marketing Message action in a campaign.
If the contact has not specified a preferred channel, Campaign Studio considers Email as the default channel. If a contact has reached frequency rules or paused communication, Campaign Studio sends the message by using another opted-in channel with the highest permissible frequency.
Before you start using the Marketing Messages feature, you must complete the following:
In the Message dropdown field, select the content.
If you have not already created the content, you can select Create New from the dropdown and create the content that you want to use.
Important
When an email is selected, the status of Send to unsubscribed contacts is displayed based on the setting on the Advanced tab on the Emails page. For more information, see Transactional and marketing emails.
Important
The Date and Time picker shows the date and time according to the default timezone set for your user’s profile in System Settings. Therefore, before scheduling a marketing message to publish or unpublish, you must check the default timezone.
You can send marketing messages through a campaign.
Click Launch Campaign Builder.
Campaign Studio displays the campaign builder.
(Optional) In Publish at, set the date and time you want the marketing message to publish. This helps to control relevance, and does not require you to manually publish a marketing message at the right time.
To schedule a marketing message to publish at a specified date and time:
Set Published to Yes.
Campaign Studio marks the marketing message as Pending and publishes it at the scheduled date and time.
(Optional) In Unpublish at, set the date and time you want a marketing message to unpublish. This helps to control relevance, and does not require you to manually unpublish a marketing message at the right time.
To schedule a published marketing message to unpublish at a specified date and time:
Click the Unpublish at (date/time) box and select your preferred date and time from the Date and Time picker.
Campaign Studio unpublishes the marketing message at the scheduled date and time.
If this content did not answer your questions, try searching or contacting our support team for further assistance.
(Optional) In Publish at, set the date and time you want the marketing message to publish. This helps to control relevance, and does not require you to manually publish a marketing message at the right time.
To schedule a marketing message to publish at a specified date and time:
Set Published to Yes.
Campaign Studio marks the marketing message as Pending and publishes it at the scheduled date and time.
(Optional) In Unpublish at, set the date and time you want a marketing message to unpublish. This helps to control relevance, and does not require you to manually unpublish a marketing message at the right time.
To schedule a published marketing message to unpublish at a specified date and time:
Click the Unpublish at (date/time) box and select your preferred date and time from the Date and Time picker.
Campaign Studio unpublishes the marketing message at the scheduled date and time.
If this content did not answer your questions, try searching or contacting our support team for further assistance.
Campaign Studio