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When you activate data in Customer Data Platform (CDP), the system aggregates multiple data sources into a unified and actionable view and simplifies data management. The purpose of this is to use the consolidated data to target and engage customers with personalized content and improve their experience across various digital channels.
CDP receives data from various source systems. This data captures the customer journey and provides latest information about the customer.
The data ingested by CDP completes the following steps:
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If this content did not answer your questions, try searching or contacting our support team for further assistance.