The following example updates a visitor profile attribute with whether the visitor is a member of your website. Although not comprehensive, the example’s acceptance criteria has two parts:

• The user has clicked on a link from your Drupal website with the URL /user within it (the default route within Drupal for users to login).
• You can segment those users in Personalization.

Requirements

• The website has Google Tag Manager installed.
• The website has a menu at the top with the User link, and the URL displays /user.

Create the visitor attribute to track in Personalization

• Sign in to Personalization as an administrative user.
• Go to Configure > Column Meta Data > Add new column metadata.
• Fill out the form with the following information, leaving the rest as default.
  • Display Name: Membership status
  • Display Order: 1
  • Table: Person
  • Accessor: custom_field_4
  • Type: String
  • Check Is Visible In Person Detail
  • Description: Membership status collected for the user
  • Operators: Matches and contains
  • Category: Person properties
  • Check Ignore Case When Comparing
• From the bottom of the form, save the new column metadata.

Create a trigger in Google Tag Manager

• Sign in to your Google Tag Manager account.
• Click Triggers.
• Click New.
• Name the trigger Login Click.
• Enter the trigger type: Clicks - Just Links.
• Configure This trigger fires on to Some Link Clicks.
• Under Fire this trigger when an Event occurs and all of these conditions are true, configure the variable to an auto-event variable using the Element URL containing user. You must create the auto-event variable.

• Save the Login Click trigger. Your trigger configuration displays like the following screenshot:

  

  Creating trigger in Google Tag Manager

Create the tag in Google Tag Manager

• Create a new tag titled Personalization - Update Person - Membership Status.
• Add an Personalization Capture Tag.
• Select the Capture type as Update Person.
• In the Update Person Custom Parameters expandable section enter person_udf4 as the parameter name and true as the parameter value.
• Add the LC - Login Link trigger as the trigger for the tag.
• Click Save to use this tag update visitor attributes.

Update visitor attributes with Google Tag Manager