You can add data layer attributes to an Element.

Accessing the analytics form

• Navigate to a page or template with the Layout canvas
• Double click on an Element to edit its settings
• Click on the ... ellipsis tab (shown in blue) and click on Analytics in the menu (shown in pink).

Add data layer event attributes

To add data layer Event attributes and trigger them:

• Within the Event attributes area select the action that will trigger the event in the Trigger drop-down
  • On click triggers the event if the user clicks on the Element. The Element does not have to be a link for this to work.
  • On hover triggers the event if the user hovers over the Element. The Element does not have to be a link for this to work.
  • On view triggers the event when the Element enters the browser viewport.
• Enter the attributes you want to send to the Tag manager in the Key and Value fields
  Note that both fields are required.
• Repeat steps 1 and 2 for multiple event triggers. To set multiple triggers click Add event attributes.
• Click Apply.