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This feature is available only to Personalization Starter–Premium or Personalization–Premium subscribers. To upgrade your Personalization subscription to this level, contact your Account Manager.
When building custom reports in Personalization, you can select from dimensions and measures to search your website’s data warehouse in real time and display in your custom report.
After familiarizing yourself with the following fields available in custom reports, you can create and customize your first report.
Detailed dimension list
Personalization groups dimensions by topic, based on the following list:
Personalization dimensions grouped by topic
Content: Data related to visitors’ viewing of content on your website
Customer Site: Identifying information about the websites in your Personalization subscription
Date: Date information related to visitor events, touches, and visitor activity
Decision: Identifying information, content returned, and goals awarded from decisions
Engagement: Engagement scores for events, visitors, and touches on your website
The local Drupal content ID of the content displayed, or optionally another content ID if the content source is non-Drupal
Content Section
Dimension
The visitor context mapping configured in Drupal, typically mapped to the category or topic the content relates to, such as telecommunications
Content Title
Dimension
The title of the page in a content view
Content Type
Dimension
The visitor context mapping configured in Drupal, typically mapped to the type of content, such as article
Content UUID
Dimension
The UUID of the content displayed within the content view event
Keywords
Dimension
The visitor context mapping configured in Drupal, typically mapped to tags associated with the content, such as VendorA, VendorB
Customer site
Name
Type
Description
Customer ID
Dimension
A unique integer assigned by Personalization representing the customer website
Customer Site
Dimension
The external ID of the customer website
Customer Site ID
Dimension
A unique integer assigned by Personalization representing the customer website
Date
Name
Type
Description
Event Date
Dimension
The date-time the event occurred
Touch Date
Dimension
The date-time of the touch
Person - First Touch Date
Dimension
The date-time of the earliest touch for the person
Person - Last Touch Date
Dimension
The date-time of the latest touch for the person
Earliest Event Date
Measure
The earliest event date
Latest Event Date
Measure
The latest event date
Decision
Name
Type
Description
AB Variation ID
Dimension
The ID of a variation
AB Variation Name
Dimension
The name of a variation
Campaign ID
Dimension
The ID of a campaign
Campaign Name
Dimension
The name of a campaign
Campaign Type
Dimension
The type of campaign such as a/b or mixed
Content ID
Dimension
The UUID of the content displayed in the decision
Content Name
Dimension
The title of the content displayed
Decision Policy
Dimension
The decision policy used to make the decision, such as explore and repeat
Engagement
Name
Type
Description
Event Engagement Score
Dimension
The engagement score assigned to the event. Content views are 1 by default. Other events are 0, but you can configure to a different value through APIs
Person Engagement Score
Dimension
The sum of all the engagement scores in the events associated with the person
Touch Engagement Score
Dimension
The sum of all the engagement scores in the events associated with the touch
Event Engagement Score Average
Measure
The average of all event engagement scores (excludes events where engagement score is null)
Event Engagement Score Total
Measure
The total of all event engagement scores
Person Engagement Score Average
Measure
The average of all person engagement scores
Person Engagement Score Total
Event
Name
Type
Description
Event Category Type
Dimension
A value based on the Event Type for the event in the event configuration page
Event ID
Dimension
A unique integer assigned by Personalization representing the event
Event Name
Dimension
The name of the event, such as Content View
Page Type
Dimension
The visitor context mapping configured in Drupal, typically mapped to the type of page, such as content page
Page URL
Dimension
The URL of the page the visitor is on, including parameters
Referrer
Dimension
The referring URL to the page the visitor is on
Event Count
Measure
Count of distinct event IDs
Event custom fields
Name
Type
Description
Custom Field 1
Dimension
Available for customer use
Custom Field 2
Dimension
Contains the Persona visitor mapping context configured in Drupal
Custom Field 3 to 50
Dimension
Available for customer use
External campaign
Name
Type
Description
UTM Content
Dimension
The utm_content parameter assigned to the touch
UTM Medium
Dimension
The utm_medium parameter assigned to the touch
UTM Name
Dimension
The utm_name parameter assigned to the touch
UTM Referrer
Dimension
The utm_referrer parameter assigned to the touch
UTM Terms
Dimension
The utm_term parameter assigned to the touch
Location
Name
Type
Description
City
Dimension
The city assigned to the touch
Country
Dimension
The country assigned to the touch
Country Code
Dimension
The country code assigned to the touch
DMA Code
Dimension
The DMA code assigned to the touch
Latitude
Dimension
The latitude assigned to the touch
Longitude
Dimension
The longitude assigned to the touch
Postal Code
Dimension
The postal code assigned to the touch
Region
Dimension
The region assigned to the touch
Person
Name
Type
Description
Active (Yes / No)
Dimension
Indicates an active profile versus an inactive profile due to an identity merge; Available values: Yes, No
Anonymous Visitor (Yes / No)
Dimension
Anonymous visitor flag; Available values: Yes, No
Do Not Track (Yes / No)
Dimension
Visitor who has opted out of tracking; Available values: Yes, No
External Score
Dimension
External Score
Favorite Content Section
Dimension
Content section viewed the most
Favorite Content Type
Dimension
Content type viewed the most
Person custom fields
Name
Type
Description
Custom Field 04 to 50
Dimension
Available for customer use
Person identifier
Name
Type
Description
Identifier
Dimension
The identifier, such as an email address
Identifier Type
Dimension
The identifier type, such as email
Identifier Type ID
Dimension
The integer ID assigned by Personalization representing the identifier type
Person Identifier Average
Measure
Count of distinct identifiers / Person Count
Person Identifier Total
Measure
Count of distinct identifiers
Person link
Name
Type
Description
Linked Person ID
Dimension
For merged records, the linkages between profiles, represented by a person ID and a second person ID
Person ID
Dimension
See Linked Person ID
Personalization
Name
Type
Description
Audience Name (Personalization 2)
Dimension
Audience name
Chosen Variation (Personalization 2)
Dimension
Chosen variation
Decision Policy (Personalization 2)
Dimension
Decision policy
Goal Name (Personalization 2)
Dimension
Goal name
Machine Name (Personalization 2)
Dimension
Machine name
Name (Personalization 2)
Dimension
Name
Goal Count (Personalization 2)
Measure
Goal count
Goal Value Average (Personalization 2)
Measure
Goal value average
Goal Value Total (Personalization 2)
Segment
Name
Type
Description
Segment ID
Dimension
The Personalization-assigned integer segment ID(s) matched to one or more events
Segment Name
Dimension
The name of one or more segments matched to events
Segment Count
Measure
Count of distinct Segment IDs
System info
Name
Type
Description
Browser
Dimension
Browser associated with the touch
Operator System
Dimension
Operating system associated with the touch
Platform
Dimension
Platform
Touch
Name
Type
Description
Number of Page Views
Dimension
Number of Content Views associated with the touch
Touch Duration (minutes)
Dimension
The duration of the touch in minutes
Touch Duration (seconds)
Dimension
The duration of the touch in seconds
Touch ID
Dimension
A unique integer assigned by Personalization representing the touch
Number of Page Views Average
Measure
Sum of all Page Views / Touch Count
Number of Page Views Total
Measure
Sum of all Page Views
Touch Count
Measure
Count of distinct Touch IDs
Touch Duration Average (minutes)
Measure
Touch Duration Average (minutes) / Touch Count
Touch custom fields
Name
Type
Description
Custom Field 01 to 20
Dimension
Available for customer use
Touch source
Name
Type
Description
Channel Type
Dimension
The channel type associated with the touch, such as Web
Landing URL
Dimension
The landing URL associated with the touch
Landing URL Domain
Dimension
The landing URL domain associated with the touch
Referrer
Dimension
The referring URL associated with the touch
Referrer Domain
Dimension
The referring domain associated with the touch
Search Engine
Dimension
The search engine associated with the touch, if provided
Search Terms
Dimension
The search terms associated with the touch, if provided
Fields in custom reports
This feature is available only to Personalization Starter–Premium or Personalization–Premium subscribers. To upgrade your Personalization subscription to this level, contact your Account Manager.
When building custom reports in Personalization, you can select from dimensions and measures to search your website’s data warehouse in real time and display in your custom report.
After familiarizing yourself with the following fields available in custom reports, you can create and customize your first report.
Detailed dimension list
Personalization groups dimensions by topic, based on the following list:
Personalization dimensions grouped by topic
Content: Data related to visitors’ viewing of content on your website
Customer Site: Identifying information about the websites in your Personalization subscription
Date: Date information related to visitor events, touches, and visitor activity
Decision: Identifying information, content returned, and goals awarded from decisions
Engagement: Engagement scores for events, visitors, and touches on your website
The local Drupal content ID of the content displayed, or optionally another content ID if the content source is non-Drupal
Content Section
Dimension
The visitor context mapping configured in Drupal, typically mapped to the category or topic the content relates to, such as telecommunications
Content Title
Dimension
The title of the page in a content view
Content Type
Dimension
The visitor context mapping configured in Drupal, typically mapped to the type of content, such as article
Content UUID
Dimension
The UUID of the content displayed within the content view event
Keywords
Dimension
The visitor context mapping configured in Drupal, typically mapped to tags associated with the content, such as VendorA, VendorB
Customer site
Name
Type
Description
Customer ID
Dimension
A unique integer assigned by Personalization representing the customer website
Customer Site
Dimension
The external ID of the customer website
Customer Site ID
Dimension
A unique integer assigned by Personalization representing the customer website
Date
Name
Type
Description
Event Date
Dimension
The date-time the event occurred
Touch Date
Dimension
The date-time of the touch
Person - First Touch Date
Dimension
The date-time of the earliest touch for the person
Person - Last Touch Date
Dimension
The date-time of the latest touch for the person
Earliest Event Date
Measure
The earliest event date
Latest Event Date
Measure
The latest event date
Decision
Name
Type
Description
AB Variation ID
Dimension
The ID of a variation
AB Variation Name
Dimension
The name of a variation
Campaign ID
Dimension
The ID of a campaign
Campaign Name
Dimension
The name of a campaign
Campaign Type
Dimension
The type of campaign such as a/b or mixed
Content ID
Dimension
The UUID of the content displayed in the decision
Content Name
Dimension
The title of the content displayed
Decision Policy
Dimension
The decision policy used to make the decision, such as explore and repeat
Engagement
Name
Type
Description
Event Engagement Score
Dimension
The engagement score assigned to the event. Content views are 1 by default. Other events are 0, but you can configure to a different value through APIs
Person Engagement Score
Dimension
The sum of all the engagement scores in the events associated with the person
Touch Engagement Score
Dimension
The sum of all the engagement scores in the events associated with the touch
Event Engagement Score Average
Measure
The average of all event engagement scores (excludes events where engagement score is null)
Event Engagement Score Total
Measure
The total of all event engagement scores
Person Engagement Score Average
Measure
The average of all person engagement scores
Person Engagement Score Total
Event
Name
Type
Description
Event Category Type
Dimension
A value based on the Event Type for the event in the event configuration page
Event ID
Dimension
A unique integer assigned by Personalization representing the event
Event Name
Dimension
The name of the event, such as Content View
Page Type
Dimension
The visitor context mapping configured in Drupal, typically mapped to the type of page, such as content page
Page URL
Dimension
The URL of the page the visitor is on, including parameters
Referrer
Dimension
The referring URL to the page the visitor is on
Event Count
Measure
Count of distinct event IDs
Event custom fields
Name
Type
Description
Custom Field 1
Dimension
Available for customer use
Custom Field 2
Dimension
Contains the Persona visitor mapping context configured in Drupal
Custom Field 3 to 50
Dimension
Available for customer use
External campaign
Name
Type
Description
UTM Content
Dimension
The utm_content parameter assigned to the touch
UTM Medium
Dimension
The utm_medium parameter assigned to the touch
UTM Name
Dimension
The utm_name parameter assigned to the touch
UTM Referrer
Dimension
The utm_referrer parameter assigned to the touch
UTM Terms
Dimension
The utm_term parameter assigned to the touch
Location
Name
Type
Description
City
Dimension
The city assigned to the touch
Country
Dimension
The country assigned to the touch
Country Code
Dimension
The country code assigned to the touch
DMA Code
Dimension
The DMA code assigned to the touch
Latitude
Dimension
The latitude assigned to the touch
Longitude
Dimension
The longitude assigned to the touch
Postal Code
Dimension
The postal code assigned to the touch
Region
Dimension
The region assigned to the touch
Person
Name
Type
Description
Active (Yes / No)
Dimension
Indicates an active profile versus an inactive profile due to an identity merge; Available values: Yes, No
Anonymous Visitor (Yes / No)
Dimension
Anonymous visitor flag; Available values: Yes, No
Do Not Track (Yes / No)
Dimension
Visitor who has opted out of tracking; Available values: Yes, No
External Score
Dimension
External Score
Favorite Content Section
Dimension
Content section viewed the most
Favorite Content Type
Dimension
Content type viewed the most
Person custom fields
Name
Type
Description
Custom Field 04 to 50
Dimension
Available for customer use
Person identifier
Name
Type
Description
Identifier
Dimension
The identifier, such as an email address
Identifier Type
Dimension
The identifier type, such as email
Identifier Type ID
Dimension
The integer ID assigned by Personalization representing the identifier type
Person Identifier Average
Measure
Count of distinct identifiers / Person Count
Person Identifier Total
Measure
Count of distinct identifiers
Person link
Name
Type
Description
Linked Person ID
Dimension
For merged records, the linkages between profiles, represented by a person ID and a second person ID
Person ID
Dimension
See Linked Person ID
Personalization
Name
Type
Description
Audience Name (Personalization 2)
Dimension
Audience name
Chosen Variation (Personalization 2)
Dimension
Chosen variation
Decision Policy (Personalization 2)
Dimension
Decision policy
Goal Name (Personalization 2)
Dimension
Goal name
Machine Name (Personalization 2)
Dimension
Machine name
Name (Personalization 2)
Dimension
Name
Goal Count (Personalization 2)
Measure
Goal count
Goal Value Average (Personalization 2)
Measure
Goal value average
Goal Value Total (Personalization 2)
Segment
Name
Type
Description
Segment ID
Dimension
The Personalization-assigned integer segment ID(s) matched to one or more events
Segment Name
Dimension
The name of one or more segments matched to events
Segment Count
Measure
Count of distinct Segment IDs
System info
Name
Type
Description
Browser
Dimension
Browser associated with the touch
Operator System
Dimension
Operating system associated with the touch
Platform
Dimension
Platform
Touch
Name
Type
Description
Number of Page Views
Dimension
Number of Content Views associated with the touch
Touch Duration (minutes)
Dimension
The duration of the touch in minutes
Touch Duration (seconds)
Dimension
The duration of the touch in seconds
Touch ID
Dimension
A unique integer assigned by Personalization representing the touch
Number of Page Views Average
Measure
Sum of all Page Views / Touch Count
Number of Page Views Total
Measure
Sum of all Page Views
Touch Count
Measure
Count of distinct Touch IDs
Touch Duration Average (minutes)
Measure
Touch Duration Average (minutes) / Touch Count
Touch custom fields
Name
Type
Description
Custom Field 01 to 20
Dimension
Available for customer use
Touch source
Name
Type
Description
Channel Type
Dimension
The channel type associated with the touch, such as Web
Landing URL
Dimension
The landing URL associated with the touch
Landing URL Domain
Dimension
The landing URL domain associated with the touch
Referrer
Dimension
The referring URL associated with the touch
Referrer Domain
Dimension
The referring domain associated with the touch
Search Engine
Dimension
The search engine associated with the touch, if provided
Search Terms
Dimension
The search terms associated with the touch, if provided
Goal ID
Dimension
The ID of an awarded goal
Goal Name
Dimension
The name of an awarded goal
Goal Value
Dimension
Decision goal value
Rule ID
Dimension
The ID of the rule used to replace content
Rule Name
Dimension
The name of the rule used to replace content
Rule Segment ID
Dimension
The ID of the segment on which the rule triggers
Rule Segment Name
Dimension
The name of the segment on which the rule triggers
Rule Type
Dimension
The type of rule used such as ab for A/B testing and target for targeting
Slot ID
Dimension
The ID for the slot where content was replaced
Slot Name
Dimension
The name of the slot where content was replaced
View Mode
Dimension
The ID of the layout of the content displayed
Times Shown
Measure
Count of touches with at least 1 decision event
Clickthroughs
Measure
Count of touches with at least 1 clickthrough event
Clickthrough Rate
Measure
Clickthroughs / times shown
Goals Met
Measure
Count of touches with at least 1 goal event
Conversion Rate
Measure
Goals met / times shown
Goal Value Average
Measure
Average goal value
Goal Value Total
Measure
Total goal value
Unique Visitors
Measure
Count of distinct Person IDs
Measure
The total of all person engagement scores
Touch Engagement Score Average
Measure
The average of all touch engagement scores
Touch Engagement Score Total
Measure
The total of all touch engagement scores
Favorite Keyword
Dimension
Keyword viewed the most
First Time Visitor (Yes / No)
Dimension
First time visitor flag; Available values: Yes, No
Person ID
Dimension
A unique integer assigned by Personalization representing the person
Persona
Dimension
Persona viewed the most
Average Events per Person
Measure
Event Count / Person Count
Average Touches per Person
Measure
Touch Count / Person Count
External Score Total
Measure
The sum of all External Scores across visitors
First Time Person Count
Measure
Count of distinct Person IDs that are first time visitors
Person Count
Measure
Count of distinct Person IDs
Measure
Goal value total
Touch Duration Average (seconds)
Measure
Touch Duration Average (seconds) / Touch Count
Touch Duration Total (minutes)
Measure
Sum of Touch Durations (minutes)
Touch Duration Total (seconds)
Measure
Sum of Touch Durations (seconds)
Channel Type Count
Measure
Count of distinct Channel Types
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Goal ID
Dimension
The ID of an awarded goal
Goal Name
Dimension
The name of an awarded goal
Goal Value
Dimension
Decision goal value
Rule ID
Dimension
The ID of the rule used to replace content
Rule Name
Dimension
The name of the rule used to replace content
Rule Segment ID
Dimension
The ID of the segment on which the rule triggers
Rule Segment Name
Dimension
The name of the segment on which the rule triggers
Rule Type
Dimension
The type of rule used such as ab for A/B testing and target for targeting
Slot ID
Dimension
The ID for the slot where content was replaced
Slot Name
Dimension
The name of the slot where content was replaced
View Mode
Dimension
The ID of the layout of the content displayed
Times Shown
Measure
Count of touches with at least 1 decision event
Clickthroughs
Measure
Count of touches with at least 1 clickthrough event
Clickthrough Rate
Measure
Clickthroughs / times shown
Goals Met
Measure
Count of touches with at least 1 goal event
Conversion Rate
Measure
Goals met / times shown
Goal Value Average
Measure
Average goal value
Goal Value Total
Measure
Total goal value
Unique Visitors
Measure
Count of distinct Person IDs
Measure
The total of all person engagement scores
Touch Engagement Score Average
Measure
The average of all touch engagement scores
Touch Engagement Score Total
Measure
The total of all touch engagement scores
Favorite Keyword
Dimension
Keyword viewed the most
First Time Visitor (Yes / No)
Dimension
First time visitor flag; Available values: Yes, No
Person ID
Dimension
A unique integer assigned by Personalization representing the person
Persona
Dimension
Persona viewed the most
Average Events per Person
Measure
Event Count / Person Count
Average Touches per Person
Measure
Touch Count / Person Count
External Score Total
Measure
The sum of all External Scores across visitors
First Time Person Count
Measure
Count of distinct Person IDs that are first time visitors
Person Count
Measure
Count of distinct Person IDs
Measure
Goal value total
Touch Duration Average (seconds)
Measure
Touch Duration Average (seconds) / Touch Count
Touch Duration Total (minutes)
Measure
Sum of Touch Durations (minutes)
Touch Duration Total (seconds)
Measure
Sum of Touch Durations (seconds)
Channel Type Count
Measure
Count of distinct Channel Types
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Personalization